The glamour of CNDTM, MoroccanTan®, Waxperts®, AlterEgo Italy and more… is on the move in Leeds with award winning beauty distributor Sweet Squared relocating to a purpose built 30,000 square foot warehouse facility in North Leeds.

The subject of this case study is Pallet Racking Frames & Beams which is less glamorous than the CND ShellacTM  14+ day Gel Polish and VinyluxTM weekly polish that S2 sell to professionals all over the UK, but still important to the success of this growing distribution business.

Introducing Sweet Squared (The Client)

Founded in 2006, Sweet Squared (S2) is the award winning exclusive distributor partner for CNDTM, LecentéTM, Glitters, MinxTM, MoroccanTan®, Waxperts®, AlterEgo Italy, ColorProof and Nimue in the UK and ROI.  CNDTM (Creative Nail Design, Inc.) is the global leader in professional nail, hand and foot beauty and introduced multi-award-winning CNDTM Shellac in 2010.

Samuel and Samantha Sweet are the co-founders of the business and in a recent interview Samantha encapsulates the ethos behind Sweet Squared – “Our culture is an education and marketing driven distribution company with a second-to-none award-winning customer care attitude.  At its core, we are professionals that believe passionately in people that are proud to be beauty professionals too.  We source, import, market, promote, educate and distribute the industries most envied and desired brands but with an approach we are proud to say is different from the norm – we do everything with focus on our core customer and – with Love & Respect!”

The Project

Sweet Squared is an expanding business and having outgrown existing premises at Clayton Wood Bank, Leeds purchased a new unit on Coal Road and thus maintaining the same workforce in their new larger premises.

To fulfil current demand and allow for future expansion there was a requirement for Pallet Racking to store over 1100 pallet locations.

The racking system is designed to store products on pallets 1200mm wide x 1000mm deep x up to 1500mm high x 1000 kgs maximum load. Organised into 1 x Single sided runs @ 13 bays long. C/w pedestrian Bridge bay (fitted with timber deck) & 7 x Double sided runs @ 7 bays long.

The pallet racking Frame Dimensions are 6300mm / 7800mm high x 900mm deep and beams are 2700mm long.

The system took 3 working days to install.  For the fast moving individual SKU’s Avanta have supplied and installed a carton live system that means individual items can be picked from boxes to be sent out to salons throughout the UK.


Mark Davison – “Sweet Squared spoke with a few local and national racking companies but bought into the Avanta way of thinking after visiting one of our local blue chip customer sites in Leeds that had pallet racking but also a solution for the smaller box picking. We have delivered a system that will allow for future growth in this very dynamic business.

Samuel Sweet comments “Avanta not only understood our needs, but quickly and efficiently put a plan in place to create success in our ‘Square-House’.  We are impressed and very happy with the solutions and work provided by them!”

Further Information

For more information on the products and services of Sweet Squared visit

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