Warehouse Location: Crucial Factors To Consider

The massive upturn for home deliveries during 2020 and 2021 has served to boost the UK’s already sizable transport and warehousing sectors. And e-commerce is one of the main drivers in the increase in demand for warehouse space.

However, finding the best places to create new or larger warehouses has been a growing priority for a diverse range of companies for some years.

Despite (or because of) the increasing reliance on technology and automation, productivity often pivots on having stock centrally located and being versatile and responsive to customer demands.

That includes meeting the need for ‘last mile’ supply, with a range of goods being increasingly housed in urban warehousing. This ensures that suppliers can match ever-more stringent delivery demands from customers who not only want more items taken straight to their doors, they also expect quick and responsive ordering systems. This often means companies demand agile delivery from their supply chains too.

Moving your warehouse to a more strategic location, or setting up a series of regional hubs, can be a sound investment to enable you to keep pace with changing consumer and B2B expectations. Creating new warehouses is motivated by improving productivity and efficiency in general, including better controlling the rising costs of transport.

So, what sort of considerations go into finding the best locations for warehouses?

Evaluating Geographical Factors

The most crucial criteria for siting a new warehouse involve the relative distance from any other premises you have, major suppliers and your customer base.

This can be a knotty decision and one that relies on crunching a lot of data. Much depends on balancing the cost of a new warehouse, with likely demand and the potential future outgoings for transporting your goods.

For example, building a bigger warehouse next door to your manufacturing centre may seem logical, as finished goods can be stored seamlessly close-by. However, it may save a considerable amount in onward transport and distribution costs if you move your warehouse to somewhere more central in the UK. Or, locate your stock at a series of smaller warehouses at strategic locations.

That doesn’t necessarily mean researching the UK’s most central point though (arguably Dunsop Bridge, a small village in Lancashire). Having your warehouse in Lancashire may seem a good plan, but not if the demand for your goods is most likely to come from the South of England.

The ideal plan for many companies is to find a sensibly-placed hub where the bulk of their inventory is stored, before being delivered in smaller consignments to satellite warehouses or direct to meet customer orders.It’s also important to consider future growth and changes in demand when deciding on the most suitable place to locate any new warehouse. A review of historical data is a good place to start, however this will not necessarily provide data about where demand or requirements will go in the future.

Taking on a new warehouse is often a long term commitment, so it’s important to ensure that decisions are aligned with forecasts and plans for the organisation over the coming years.

Financial Considerations Of A New Warehouse

There are a range of financial factors involved in picking the right place to create a new warehouse. Especially finding somewhere that offers the space you need to buy or lease at a competitive price.

It could be that you find the ideal geographical base, only to discover that the local land prices, rental costs, business rates and associate outgoings make this endeavour far too costly.

For example, the average rental cost of big box warehouse space was around three times higher in London and parts of the South East than other areas of the country at the end of 2020. Therefore the costs associated with where your warehouse is located are crucial to get right to ensure efficiency and profitability.

Prime rent for big-box warehouses in the United Kingdom (UK) as of Q4 2020, by region


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The purchasing or lease costs associated with where your warehouse is located need to be carefully balanced against the benefits that location would offer in terms of factors such as supply chain efficiency, transport costs and being able to service customers.

Fortunately, one of the best things about building new warehousing operations is that the road, rail and shipping access matters more than finding an attractive place. Out of town and slightly more remote locations could have the infrastructure you need nearby, but they enjoy lower business costs than premises in the heart of towns and cities.

Monitoring Traffic Flow At A Warehouse Location

This is an easy trap to fall into. Building a warehouse next to a major motorway or heavily used road system can seem like common sense. However, it’s important to dig down on local traffic patterns and accident rates.

Does this area become snarled up at rush hour, making it slow work for HGVs and a bigger drain on fuel costs? Are there local access roads with a bad record for crashes, adding to your health and safety concerns and the potential for delivery delays?

Infrastructure connectivity, local road speeds and traffic patterns and the quality of local road signage and conditions all contribute to your productivity and profit considerations.

It’s also necessary to think about car parking requirements at the site. This will involve identifying how much car parking will be required for staff and visitors, as well as the installation of electric car charging points, secure bike storage and other facilities based on the numbers of individuals expected to travel to the site each day.

Proximity To Other Transport Networks

It's possibly not just the local road system that impacts the smooth running of your potential warehouse operation. You could also need to be a sensible distance from a port, airport or rail terminal.

This means some of the data you need to analyse includes the different charging structures of transport providers, shippers and associated service industries. As well as your ability to get your goods to cargo bases without costly delays.

This is, of course, why so many warehouse operations spring upright on the outskirts of the UK’s major airports and ports.

Resourcing Your Warehouse

Finding a cheap new warehouse location near major transport links - that’s competitively priced to buy/lease and run - can bring an important challenge. If it’s an unattractive or problematic site for potential employees and suppliers, you may be storing up long-term business issues.

Even the most automated warehouse needs staff. If people struggle to get to your site using public transport or need to shell out for fuel costs to commute, it's harder to attract and retain high quality employees. You must consider the availability and costs of labour when siting a new warehouse operation. 

As modern warehousing is so reliant on technology, it's particularly crucial to ensure you are in a position to recruit staff with key skills. If you struggle to attract the right team to your new warehouse, your productivity and customer service will dip. So, you may have a site next to arterial roads, but not one that will make a consistent profit.

With the number of people in the UK employed in the warehouse and storage sectors continuing to grow, it’s crucial that any new project is located in close proximity to the employees needed to operate it.

Number of warehouse and storage employees in the UK (in 1,000s)

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Although online learning for warehouse teams is on the rise, you may still need to have regional in-person training resources to rely on. Another resource issue to consider is whether there is access to any regional grants or business loans that can help with start-up costs for this job-creation project?

It’s a similar story with suppliers; your warehouse needs to be easily accessible to locally-based suppliers of warehouse support services and products. For example, if you have to wait two hours for the arrival of an engineer to fix a forklift truck or pallet stacking equipment, it’s downtime that costs money. Look at your entire supply chain and the ways to optimise your warehouse location.

Brownfield Sites

Some of the cheapest locations next to roads and other transport links could have previously been used for other industrial purposes. These types of spaces can seem ripe for a warehouse new build and developers can sometimes scoop up favourable support from local authorities to redevelop an eyesore.

Proceed with caution though. Brownfield sites are notorious for bringing with them a host of unforeseen additional construction costs. Including charges to rid the site of pollutants and to stabilise or demolish existing structures.

Lenders are sometimes very cautious about financing new construction on brownfield sites, for those reasons. Especially if extensive site preparation impacts negatively on a community nearby.

Be ready to do extensive risk assessment and research if you decide to include brownfield sites in your list of potential warehouse locations.

Immediate Environment

Any site you consider for a new warehouse will need to be evaluated on its immediate environment, in terms of construction hurdles, the likelihood of planning permission and a good relationship with neighbours.

For example, you could waste a lot of money pursuing a site, only to meet a planning brick wall due to objections from local residents concerned about increased road traffic.

It is also necessary to consider how a commercial building will integrate with the existing landscape. Modern warehouse design favours buildings that are aesthetically pleasing and are designed to blend in to their surroundings, rather than being a blot on the landscape, which may be a requirement for planning approval.

The landscape of your potential site matters in other ways too. Mention has already been made of the need to assess the costs of any potential area in terms of land or lease costs. Don’t forget to also factor in other outgoings into your calculations. This includes utilities. Will your new site involve an initial outlay to connect it to mains supplies, such as power, as well as new access road costs?

These days, one of the most basic business needs you have to evaluate is the strength of online connectivity locally. A connected and automated warehouse system, reliant on the internet, could be hampered if you chose a location that’s not yet served well by the technical infrastructure required to operate.

Overhanging structures and other obstacles could slow or even prevent the safe movement of high sided goods vehicles around and into your site. Clearly, you can install safety clatter bars and column protectors on structures that represent the biggest risk. However, the more risks you need to cover, the greater the spend on fitting and updating Health and Safety measures.

This is why it also pays to inspect a potential warehouse site in all weathers, and at all times of the day. For example, is there sufficient illumination and a good road surface on access routes, to ensure your vehicle traffic can arrive and leave confidently 24 hours a day and in all seasons.

Last Mile & Urban Warehouses

Arguably as a consequence of the ‘Amazon Effect’, today’s consumers expect fast and convenient delivery when purchasing goods online. In order to remain competitive, delivery is something where many companies have and continue to invest in order to meet the changing expectations of their customer base.

 The last mile, which typically means the last leg of a product's journey before reaching the customer, has become increasingly important, and has seen an increase in smaller warehouses or distribution facilities opening close to urban centres.

These last mile or urban warehouses enable companies to sort goods for delivery in the local area, or to supply products to customers quickly and efficiently. Some retailers have also adopted a hybrid approach, using existing stores or facilities as hubs or micro-fulfilment centres from which to deliver stocked items to customers.

As physical shopping locations have seen a downturn in recent years, most notably due to the restrictions felt during the pandemic of 2020-21, the ability to provide ‘click and collect’ options to consumers has also seen an increase in popularity. Similarly to urban warehousing, many brands now use stores to facilitate customer collection of goods stored locally, in addition to in-person shopping.

Click and Collect Turnover in the UK from 2013 to 213 (in billion euros)

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This change in the way that businesses operate has led to a change in how facilities are operated. With an increase in the need for storage of a range of items for last mile delivery, as well as customer collection, intelligent inventory management as well as high density storage solutions are a must.

With the cost of warehouse and/or retail space in urban centres at a premium, it’s vital that organisations are able to maximise the storage efficiency of their spaces. This means that as many goods can be stored, picked and packed as possible in order to service customer demand. High density pallet racking systems and item storage are required in order to maximise the amount of goods that can be housed within facilities where floor space usually comes at a premium. In sectors such as e-commerce, mezzanine levels are also a cost effective way to make sure smaller warehouses or other facilities are used as efficiently as possible. Mezzanine solutions for e-commerce warehousing can be used to increase storage capacity, to house admin staff or to create specialised areas for tasks such as returns handling.

Setting Up A New Warehouse

Whether setting up a new build warehouse or repurposing an existing facility, once you have established the location it is important to ensure that the premises is set up to operate in line with the requirements of your business, as well as helping you to meet goals for environmental responsibility.

Warehouse storage is of course one of the first considerations; after all, receiving, storing, processing and shipping goods is the primary function of any warehouse space. Careful analysis of your throughput processes and requirements enables a tailored storage solution to be developed.

From identifying the volume and frequency of goods entering the warehouse to their storage requirements, integration with inventory systems, as well as picking and packing processes - the right storage solution for any warehouse is one that offers maximum efficiency.

Solutions such as pallet racking systems, including high density systems that are designed specifically to increase the amount of storage capacity of a facility in relation to its footprint, enable organisations to achieve the scale of storage capacity they require. Drive in racking systems are a great solution for many organisations, particularly those that need to efficiently store non-perishable larger sized items.

High bay and narrow aisle racking systems are other solutions designed to maximise storage efficiency, enabling warehouses to make the most of vertical space available and increase capacity by reducing the size of access aisles.

Another popular solution for increasing the space available within a warehouse is the use of mezzanine floors. These can be installed either as part of a warehouse refurbishment process before the facility becomes operational, or within an existing premises where additional space is required.

Mezzanine levels can be utilised for everything from additional storage and machine housing, to office space for additional staff. Within the changing nature of retailing, many organisations find that mezzanine flooring systems can be a highly cost effective way to update existing retail outlets or regional warehouses to increase storage capacity in order to meet customer demand.

Warehouse Solutions From Avanta

Avanta UK Ltd has over two decades of experience in designing, supplying and installing workplace solutions and industrial  for clients in a wide range of sectors.

From tailored warehouse storage and racking, to mezzanine floor installation and steel partitioning, Avanta offers a full turnkey service. This means that at every stage of the creation process from initial survey through to design, delivery and final handover, all aspects of a project are taken care of.

Whether you need a solution to existing warehouse issues, or would like to discuss projects for the future, contact Avanta to discuss your requirements and find out more about the options available.

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